Brand Fan
/
1
Current
2
Future
Export
Original
Classic
Lite
Premium
Pro
Family
Limited
Heritage
Signature
Plus
Mini
Eco
Original
brand
Q1 · Standard
Basic assortment. Mother brand
visual.
Q2 · Crown jewels
Added-value propositions.
Strategic initiatives.
Q3 · Endorsed
Loosely related propositions,
endorsed by the mother brand.
Q4 · Independent
Stand-alone propositions. Own
identity.
© Grupping & Cramer
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